OVERVIEW
Working collaboratively with the team at AKQA and Volvo Cars to develop an extraordinarily elegant launch campaign and event for Volvo Cars’ most advanced SUV to date – the Volvo EX90.
With its innovative features, the Volvo EX90 is a truly revolutionary car, able to continuously improve and adapt itself to the driver over time. We worked to create a digital and physical showcase to launch this new era of Volvo and to explore its pioneering design.
ART DIRECTION BRANDING ENVIRONMENTAL
PROJECT
VOLVO EX90
This project began with a series of animations that highlighted the innovations present in the EX90 and leading the way forward for a new era of Volvo.
To launch the EX90, we planned a bespoke launch event in the
center of Stockholm to unveil this innovative vehicle to the world.
